What Matters, Made Visible.

Your brand seen, felt and understood.

Hey, I’m Paul, a designer of brand identities, director of creative work and maker of art.

For over twenty years I've made the complex simple and found the purpose that connects. My experience spans brand, design, operations and communications, working with people across every touchpoint, from digital and print to events and culture.

I start with a conversation, not assumptions. I listen, observe and ask the right questions to uncover what really matters to you and your business.

Then we make it visible.

LET'S TALK
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How we work together

My process is simple.

I create clarity first then turn that into something useful that works for your brand and your business.

  • We start with a conversation. I listen and observe to get underneath the brief to understand your story, ambitions, audience and what really matters to you.

  • Understanding gets turned into ideas. Explorations of the words, forms, systems and creative direction that can make your brand stand out.

  • The chosen direction and applicable assets, guidance and elements you need to put it to work

  • Brands live and evolve. I remain close as a creative partner to help your brand remain coherent, useful and relevant as your business grows.

Build your brand, your way.

Different businesses need different levels of support. Start with the outcome you need now, or we can build a bespoke scope around your project.

Not sure which option? Let’s talk and we’ll discover together.

  • Find the clarity your brand is built on.

    Brand story · Purpose · Values · Positioning · Messaging

    From €2,500

  • Your distinctive mark built around what matters.

    A focused logo system with the core options needed to use it confidently.

    • 2–3 logo concepts

    • Refinement & final design

    • Files for digital + print

    From €2,500

  • Make your brand recognisable and consistent.

    Go beyond your logo. A consistent visual identity helps your brand feel unified across every channel, building recognition and trust.

    • Everything in Logo Design

    • Brand colour palette

    • Typography

    • Visual Language

    • Social media templates

    • Mini style guide

    From €5,000

    👉 [Build Your Visual Identity]

  • Your foundations, strategy and visual identity, brought together.

    Your full brand system, designed for impact. Align your visuals, messaging, and positioning to connect with your audience at every touchpoint.

    • Everything in Visual Identity

    • Extended brand guidelines

    • Messaging & positioning support

    • Marketing collateral & launch assets

    From €8,500

    👉 [Invest in Your Full Brand Identity]

  • Experienced creative thinking and design, when you need it.

    Ongoing creative direction, brand and design support shaped around your business.

    Let’s talk about retainer options.

Explore all PACKAGES

Work Made Visible.

  • Bridgestock Branding

  • Cairde

  • Realex Payments

  • Big & Bright

  • Rachel Murray Eyecare

  • Grow the Circle

What Matters, Made Visible.

Your brand seen, felt and understood.

Hey, I’m Paul, a designer of brand identities, director of creative work and maker of art.

For over twenty years I've made the complex simple and found the purpose that connects. My experience spans brand, design, operations and communications, working with people across every touchpoint, from digital and print to events and culture.

I start with a conversation, not assumptions. I listen, observe and ask the right questions to uncover what really matters to you and your business.

Then we make it visible.

Why gillenmade?

gillenmade draws on over 20 years of working across design, branding, UX, operations and team culture to bring a unique blend of creativity and experience to elevating your brand and capturing your story.

View Work
about gillenmade →

Brand Foundations

Clarity on why you exist, who you’re for and how to say it. Everything else gets easier after this.

  • Guided discovery and strategy session

  • Your why, values and what you stand for

  • Positioning: who you’re for and why you’re the choice

  • The key messages you keep coming back to

  • One-page brand platform

You’ll be able to explain your business in a sentence and mean it.

Start with this

Brand

Logo

Design

Brand Logo Design