Design | Brand Work
Cairde.
Ahead of their appearance on American and UK TV on St.Patrick’s Day in 2021, I was commissioned by Big and Bright to rebrand their client’s identity.
Cairde are a young traditional Irish dance group with a contemporary twist taking TikTok by storm.
The brief was to modernise the branding so that it fit with the TikTok audience, while still maintaining a link to their Irish heritage.
As part of the solution, I explored the use of traditional Irish Ogham lettering that read Cairde. Placed sideways, this can also be representative of the soundwaves from the songs the group dance to.
The font was modernised while retaining the Celtic feel, while the colours were chose to represent diversity and youth.
Before & After
Traditional vs Modern
Ogham & Soundwaves
Early concept designs for the Realex Fire payment app
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Before & After
Traditional vs Modern
Ogham & Soundwaves
Early concept designs for the Realex Fire payment app
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Areas Covered:
Brand Identity
Logo & Rebrand Designs
Company Strategy Branding
Sales Collateral & Infographics
Online
Website Design
Application Design
Social Media Assets
Events / Experience Design Branding
Realex Office Design in Dublin and London
DWS Exhibition Stand Designs
Annual Realex Payments Irish Web Awards Branding
Realex Payments Ecommerce Awards
Finapps 2016 - merchandise and event branding
Annual Staff Offsites - branding, theming & organisation
Annual Christmas Party Invites & Branding and organisation
Branded Merchandise
Lanyards
Employee Access Badges
T-shirt designs
Notepads
Pens
